Foundation Access
Day 1
The Brand as a System
The Brand as a System // Introduction to the Fashion Industry // Target Audience // Market Definition & Segmentation // Branding
2 hours
Day 2
Creating a Collection
Creating a Collection: From Concept to Execution
2 hours
Day 3
The 5 P’s
Competitive Advantage & Strategy // Product // Price // Place // Promotion
2 hours
Day 4
Marketing & Communication
Creative Direction // Brand Building // Activations & Marketing // Case Studies
2 hours