The Fashion Founder's Blueprint

Programs

Choose based on where you are, not where you think you should be.

Focused Bundles

You know what’s not working, but not how to fix it.

001 Sourcing and Supplying

A display of colorful textured leather samples hanging on hooks, including red, maroon, white, pink, orange, and burgundy options.

Unclear sourcing process, unreliable suppliers, and inconsistent production outcomes that slow down or limit your brand.
Founders who have not yet established their production and supply chain, or founders who are struggling with their production foundations.
You leave with a clear sourcing strategy and a structured production process. You’ll know where to find suppliers, how to approach them, how to manage MOQs, do adequate quality control and build long-term relationships that support your brand.
Self-paced. 6 hours of structured content split into clear modules.
350 USD

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A woman taking a mirror selfie in a fashion design studio, sitting on a chair at a table with a paper cup and some papers. Behind her is a black wall covered with fashion sketches and photos of models.

002 Pricing & Margins

Unclear pricing, weak margins, and financial decisions based on assumptions rather than structure.
Founders unsure if their brand is viable, profitable, or priced correctly.
You leave with a clear pricing system and a strong understanding of margins, cost structure, and profitability. You’ll be able to make pricing decisions with confidence and build a financially sustainable brand.
Self-paced. 6 hours of structured content split into clear modules.
350 USD

Multiple pieces of faux or real crocodile or alligator leather in black, white, and varying shades hanging on a metal rod against a gray wall.

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003 Brand DNA & Brand Positioning

A brand that feels unclear, inconsistent, or difficult to define within a specific market.
Founders who have an idea of what they want to build but lack a clear identity, direction, or positioning.
You leave with a defined brand identity and a clear positioning strategy. You’ll understand where your brand sits, who it’s for, and how to build consistency across everything you create, including collections, retail spaces, and social media.
Self-paced. 4 hours of structured content split into clear modules.
350 USD

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Foundations Access

Founders who need clarity in multiple areas.

Multiple white shopping bags with black handles arranged in rows.

A system-wide orientation to building a fashion brand.

Foundations Access is designed for founders who feel stuck across multiple areas of their brand — creative direction, materials, pricing, positioning — and don’t know what to tackle first.

It gives you a clear understanding of how a fashion brand actually works as a system, so you can make decisions in the right order and choose your next step with intention.

Foundations is given through live classes, happening quarterly.